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Brand Shilpa Shetty Takes a Massive Hit After Raj Kundra Arrest | Files 25 CR Case Against Media

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Shilpa Shetty has been hit where it hurts the most. Her brand image and value that she built meticulously over the years, is now at risk of being demolished, because of her husband Raj Kundra’s arrest.

From fitness to foods, Shilpa Shetty has emerged as a poster girl for healthy living. Her svelte figure even after 2 deliveries and her enigmatic onscreen persona has led to a massive surge in her brand value and her online equity. Shilpa’s instagram has a following of a massive 21.6 million people and her videos clock in billions of views in a month. As per recent reports, Shilpa charges about a crore for each endorsement deal and she has some 13 brands in her kitty, at this point.

Shilpa, who made her debut opposite Shah Rukh Khan in ‘Baazigar’ back in 1993, has come a long way and carved a niche for herself in Bollywood. And she has always been business minded. When I had met her in Zoom, when she came on the show that I was making called ‘Business Of Bollywood,’ I remember her telling me, “arre bhai main shetty hoon…Business mere khoon mein hai…”

And that is true….Chalees se zyada films mein kaam kar chuki Shilpa ko 2007 mein international reality show ‘Celebrity Big Brother’ se ek nayi pehchaan mili, after which there was no looking back for her.

Soon Raj Kundra enetered her life and as per some reports Shilpa refused to marry him until he brought a bungalow opposite Amitabh Bachchan’s villa in Juhu. Today, Shilpa lives in a lavish and luxurious house called Kinara, which is located in Juhu, near Hare Ram Hare Krishna mandir, which is very indeed very close to Big B’s bungalows. The estimated value of Kinara, according to is a mind-boggling 100 crores while some other reports claim its a ‘modest’ 24 crores.

The Kundra-Shetty wedding itsef was a super lavish affair. Iss shaadi mein Paani ki tarah paisa bahaya gaya, jahan Shilpa Shetty ke kapdo se lekar unki jewellery ki keemat bhi karodon mein thi… Well to begin with, Shilpa’s engagement ring itself was worth about 3 crore rupees… while her wedding lehenga costed about 50 lakh rupees.

It is reported that Shilpa charges 1-2 Crore per movie plus a share in the profits. She may not be doing many movies but then again, she is the face of brands like home decor, Stellar Homes USA, Mama Earth and represents 13 such brands in total…charging about a crore for each. According to reports and modest estimates the total net worth of Shilpa Shetty is said to be 20 Million US Dollars…

But all of this could come crashing down now. With so much bad press, chances are that image conscious brands and sanskari family TV shows will run miles away from Shilpa…While her comeback film after more than 13 years, ‘Hungama 2’ sank without a trace, her next film Nikamma is reportedly ready for release, but due to Kundra’s controversy, the promotions have been stalled and makers feel it’s not the right time to release a ‘family film.’

As per many brand experts and gurus, Shilpa Shetty’s brand value is taking a massive hit due to the pornography case. The renewal of her brand contracts will also be affected and Shilpa is well aware of that.

No wonder then that she has moved the Bombay High Court to restrain incorrect, false, malicious, and defamatory reports against her on social media and websites…Shilpa has named a few media outlets like – The New Indian Express, India TV, Free Press Journal, NDTV, and even Facebook, Instagram, and YouTube among others in her defamation suit.

She says that they are smearing her reputation to sensationalize the news and increase their readership and viewership. Her plea said, The Defamatory Articles and Videos have lowered my reputation in the eyes of the general public including my fans, followers, brands, business associates and peers who have now started believing in such reports.

Shilpa wants the defamatory content removed from these platforms including from Facebook and Youtube and get an unconditional apology for the same. As per TOI, Shilpa has also demanded a compensation of 25 crores.

Meanwhile, Raj Kundra continues to struggle to secure a bail in the case that is seeing new victims, revelations and developments each day.

Let me know your thoughts in this rapidly evolving story.

A Ronak Kotecha Detailer

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